BurkeRealEstateConsultants,Inc
Rich Kushner, BurkeRealEstateConsultants,IncPhone: (858) 405-5270
Email: [email protected]

Costs of Home Selling

by Rich Kushner 12/22/2019

Photo by Arka38 via Shutterstock

At first glance, you may wonder what the point is of paying a real estate agent for work you may just as easily do yourself. The curse of the Internet is that many consumers have just enough knowledge to be dangerous. That means that while you could sell your home directly, you may lose out on some of the income you expect to save by making poor decisions during the process, or simply by not knowing ahead of time what costs you will incur.

The Hard Cost Breakdown

Imagine you are selling a $300,000 home. A standard agent commission in most areas is 6%, which translates to $18,000. That means in a best-case scenario, where you sell the home for the same price as the professional, you make an extra 18 grand. The question becomes, what extra expenses do you incur when going your own way?

First, think about staging the home. This is no longer optional in today’s market. Potential buyers have become used to homes that are furnished like magazines and home decorating shows, and you will have to compete with homes listed by agents with professional staging services. The average nationwide cost of home staging is about $1,800. This includes moving some of your personal items to storage, professional cleaning (or your time and supplies) and landscaping with an eye towards curb appeal. Before you start thinking that can’t possibly cost $1,800, remember that you have to keep it up throughout the entire time your home is on the market. That means you must discount $1,800 off the $18,000 right away, leaving you with $16,200.

Next, consider the cost of professional photos. Unless you are also a photographer (as well as a salesman while continuing your regular day job), you will need to hire a professional to take pictures of your home. When you shop for homes, do you scroll right past the ones that look like cell phone pictures? Studies show that potential buyers buy with their eyes first, which means your pictures need to tell your whole story in the best way possible. Professional photos often run $200-$300, which brings your net extra income down to $15,900.

You will also incur some variable fees for listing the property online and advertising costs, but since those will vary greatly from location to location, just keep some money aside for these and do your local research.

The Soft Costs

Soft costs are those that do not really cost against your net savings but will reduce your overall income regardless. First of these situations is setting the price of the home. On average, homes represented by professional real estate agents sell for 8-12% more than direct sales. A little bit of math with percentages will show you that even the best-case scenario, you still take home over 7% more when using an agent than without, even forgetting about all those hard costs. That number only increases as your home sale price goes up, and your agent is just as invested as you are since they make a percentage of the sale.

Before you try to sell your home without help, talk to a real estate agent and find out just how much you would be getting for that 6%. Some agents have even more perks such as timeline guarantees or price guarantees that improve your odds of getting the price you want in the timeline that you need with the least amount of work required from you. Visit real estate professionals in your area to find the one who offers the best benefits for you.

About the Author
Author

Rich Kushner

I donate 10% of my commission to a charity of the client's choice 

I am committed to helping you with your Real Estate needs and I work with a team of agents locally and nationally - so anywhere you have real estate needs, we can help you, and donate to your favorite cause! Some groups my clients have had me donate to are The Humane Society, Smile Train, Wounded Warriors Freedom Station, Second Chance Dog Rescue and Best Friends, to name a few.

For more than 20 years I have volunteered at the Humane Society, doing PFT program (pet facilitated therapy), where I brought puppies to children's hospitals, and Pets with Santa (picture taking with me as Santa, and people would then make a donation). I have also been active with On The Go, a service where I would drive folks who could no longer drive, to doctor’s appointments, grocery shopping, etc.

When you are buying or selling property in today's real estate market, it's important to have confidence in your real estate professional. My commitment as your local REALTOR® is to provide you with the specialized real estate service you deserve.

In addition to having earned an MBA and a Broker’s License, I have achieved an ABR (Accredited Buyer Representative), SRES (Senior Real Estate Specialist) and CDPE (Certified Distress Property Expert) designations.

I also have been a home inspector on the East Coast, an appraiser apprentice, a property manager and an investor, where I had, at one time, 31 houses and sold all but one! (In Atlanta, Ga.) I now own 25 properties (23 in Atlanta, 2 in San Diego).

When you are an informed buyer or seller, you'll make the best decisions for the most important purchase or sale in your lifetime. That's why my goal is to keep you informed on trends in the marketplace using the latest statistics in your local area. With property values continuing to rise, real estate is a sound investment for now and for the future.

If you are considering buying or selling a home or would just like to have additional information about real estate in your area, please don't hesitate to call or e-mail me.

Please consider my site as your online source for local real estate information, and return often for the latest property listing updates.